Nowadays it is difficult to underestimate the effectiveness of mobile applications. It's a great tool to increase sales, improve customer interactions and increase brand awareness.

At the end of 2021, the conversion of mobile applications for online shopping is more than 3 times higher than that in mobile browsers. Research was conducted on more than 5,000 web retailers in eighty countries around the world. At the moment, mobile applications generate about half of all sales (from 49 to 52%).

A mobile application is a showcase and an online cash register in one, which allows you to more effectively, quickly and massively convey information to your target audience. In simple words: a mobile application is an independent sales channel that adapts to each customer.



Often, it is much more profitable and convenient for users to make a purchase in a mobile application, because:

- The user has the opportunity to buy goods anywhere and at any time;
- In applications, it is more convenient for users to compare products and prices;
- In-app purchase saves time that people would otherwise spend traveling to the store;
- Applications support the loyalty program, hold unique promotions for regular customers;
- Applications show the entire range of goods in the store: in stock and on order;
- The application makes the user unique, giving him the opportunity to design his profile the way he wants.

People are not accustomed to giving up what makes their life easier, so the popularity of shopping apps will only grow. This is a great benefit for the store, because thanks to the mobile application, a person always carries your store in his pocket.

Another indisputable advantage of a mobile application is its price.

Even beginner online stores with a small budget can order an application with limited functionality, which in turn will help them attract more customers and reach a new level.

Unlike a mobile site, the application is designed to involve the user in the purchase. An application on a smartphone is embedded in a person's personal life. The store icon is always in front of our eyes, and the application itself reports events and updates through push notifications, bringing us back to shopping again and again.

A mobile app, unlike a website, will give you a competitive advantage.

If you want to keep up with the times, then it's time to think about your mobile application for your business.